Mark Renfro

It’s one of the most ubiquitous sales programs in the banking industry and should be one of the most productive: the cross-silo referral program. So why does it often fail? After all, customers welcome an apt […]

In the sales enablement world, leaders are learning a new language—the language of risk. Part two of this series discusses four more ways that sales enablement practices expose companies to unwanted dangers. To read the first four ways covered in...

In the sales enablement world, leaders are learning a new language—the language of risk. And they have to because they’ve increasingly discovered at least eight ways their sales enablement practices expose them. What’s more, some of […]