Nidhi Verma

The millennial generation comprises one of the nation’s largest population segments. According to U.S. Census Bureau, consumers aged 22-34 earned 25 percent of all income in the U.S. in 2015. Think about that. It equals enormous […]

Influencing a customer’s decision to choose a specific credit card for any given transaction from her wallet can be challenging for card issuers. In the typical lifecycle of managing a bankcard customer, driving activation and usage is one of the...