Tom Long

reopened bank branch


Jan 28, 2021

Long-term changes in customer behavior due to COVID-19 make it imperative for financial services providers to pursue operational efficiencies.


Sep 24, 2020

How effectively executing a go-to-market plan can help your financial institution succeed.


Aug 11, 2020

Tom Long, principal at The Long Group, believes banks and credit unions can borrow from the Amazon playbook to enhance customer loyalty and boost their bottom line.
digital convergence


Apr 10, 2019

It’s been almost 250 years since Adam Smith penned “The Wealth of Nations,” helping set off an industrial revolution now in its fourth iteration. What would Smith think of today’s “Exponential Age,” defined by its breakneck […]


Feb 7, 2018

Ultimately, every organization shares an identical purpose: to create operating leverage by growing revenue faster than expenses. Over time, organizations that focus on achieving this goal become more productive and efficient. Conversely, organizations that fail to […]


Dec 13, 2017

To create operating leverage or grow revenue faster than expenses represents the essence of business. And with compressed margins the new normal, it’s an economic necessity to lift or accelerate growth trajectory. Thus in a thin-margin […]