Technology Strategist and Author
Featured Closing Session: The Rules of Engagement - Customer Centricity in a Digital Era
As financial services companies shift from product–centric to customer-centric strategies, the importance of connecting and engaging with consumers how and where they are, has never been more important. And, where they are is online, on their phones and on social networks. So, how can financial institutions continue to transform to build stronger digital relationships and create the right kind of experiences for the customers? Crystal Washington has a few ideas!
Crystal is a dynamic, seasoned entrepreneur and the author of One Tech Action and The
Social Media Why. She works with companies across the globe, including Google, Microsoft and GE, to help their teams take action in today’s digital world. She is the owner of CWM Enterprises and co-founder of Socialtunities, a social media training company that provides education on the practical applications of social media networks like Facebook, Twitter, LinkedIn and YouTube.
Join Crystal as she shares actionable insights to drive successful customer engagement. Whether you’re using Twitter, Facebook, Instagram, Vine or the next best social tool, we think you’re going to love what she has to say!
Crystal Washington works with organizations that want to leverage technology to increase profits and productivity. She is known as the “technology translator.” Infusing humor, she shares only the practical applications of social media, apps, and the Web.
Crystal’s clients comprise Fortune 500 companies including Google, Microsoft, and GE. As a sought-after keynote speaker, she has educated and entertained audiences across North America, Africa, and Europe. She regularly appears on major television networks and in business publications for her expertise.