Banking Strategies to Power Smart Decisions

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Podcast

Dec 19, 2023

Robert Ropars from Vericast joins us on this episode of BAI Banking Strategies podcast to share his perspective on customer acquisition, retention and attribution strategies in the digital marketing space.

Article

Dec 18, 2023

Digital-minded statements, even when printed, strengthen customer loyalty, increase efficiency and offer a targeted format to promote new products.

Article

Dec 8, 2023

BAI research points to products and services that banks and credit unions should emphasize when marketing to various consumer age cohorts.

Article

Nov 21, 2023

Banks and credit unions have a wealth of available data about their account holders that can be used to better understand their current activities and potential needs.

Article

Sep 27, 2023

Customers want digital, but they still value a human touch. Financial institutions need to focus on building trust by using an omnichannel approach.

Article

Sep 14, 2023

One place to start is by getting more value from core areas of the business, including tech spend, data troves and employee ranks.

Report

Sep 14, 2023

In this month’s BAI Executive Report, we explore how properly harnessing and analyzing the ever-growing wealth of information can generate a feast of benefits—from more personalized messaging to more focused risk analysis to enhanced fraud protection....

Article

Sep 1, 2023

In this Q&A, Zach Hamilton of Synovus Bank shares why it’s critical to continually enhance the digital experience for customers and how that impacts the bank’s customer acquisition and retention goals.

Article

Aug 30, 2023

The banking industry continues its makeover to gain efficiencies and meet customers’ desire for faster, easier and more convenient services.

Article

Aug 18, 2023

“If you’re not changing more on the inside than the outside world is, then you’re falling behind."

Article

Aug 17, 2023

In this Q&A, Abbas Merchant, Executive Vice President and Chief Marketing Officer of Regions Bank, discusses how his team focuses on the customer experience by leveraging data and analytics.

Whitepaper

Aug 15, 2023

Combining sales and service into a single platform can optimize the digital experience, transform what was once a cost center into a revenue center and create loyalty among account holders....

Article

Aug 11, 2023

Intelligently orchestrating and automating work across existing processes can help banks create new ways of interacting with customers.

Report

Aug 10, 2023

Open banking is both a powerful force for innovation and a potential threat to security and privacy. But with the right amount of restraint and regulation, the advantages of open banking promise to far outweigh the risks. In this month’s BAI...

Article

Aug 1, 2023

Digital banks need to focus on versatility through diverse deposits, fintech partnerships, hyper-personalization and Banking as a Service.

Report

Jul 13, 2023

The banking industry continues its digital makeover, both to gain operational efficiencies and to meet their customers’ demands for a faster, easier and more convenient experience. In this month’s BAI Executive Report, we explore this evolving and never-ending work that falls...

Article

Jun 27, 2023

By embracing open APIs and cloud platforms, financial institutions can satisfy consumer demand for innovative solutions and future-proof their organizations.

Article

Jun 15, 2023

Financial institutions of all sizes need to treat digital banking as a necessary cost of doing business, but it doesn’t have to be a drain on the bottom line.

Report

May 31, 2023

Digital banking continues its forward march in both volume and sophistication. By skillfully leveraging technology and data, financial institutions are creating digital experiences that attract, engage and retain customers. BAI recently spoke with several prominent individuals within the financial services industry...

Article

May 23, 2023

Institutions going down this path should consider their broad objectives, strengths and weaknesses, as well as which market segment to prioritize.

Article

May 22, 2023

BaaS has reached a fork in the road, and financial institutions get to choose which way to go. But one of those roads offers greater control for banks.