Banking Strategies to Power Smart Decisions

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Article

Using the right products, the right technology at the right time to promote customer growth

Sep 7, 2023

By BAI Editorial Team

This Q&A with Susan Bergen of Commerce Bank provides insights on how collaboration and understanding your customer is key to successful customer acquisition.

Marketing & Sales

Whitepaper

The key ingredients for a successful multichannel marketing approach

Sep 7, 2023

To deliver successful marketing campaigns, avoid taking a fragmented approach to identifying the right audiences, executing campaigns across channels and analyzing performance....

Marketing & Sales

Article

Refining the digital experience to drive growth

Aug 30, 2023

By Kim Collins

Financial services organizations are driving growth with a smart selection of channels and approachable technology to meet customers’ growing appetite for digital banking.

Marketing & Sales

Whitepaper

Increasing online conversion through digital interactions

Sep 18, 2023

The battle for online conversion is increasingly coming down to customer experience. Learn why embracing digital customer service can improve the experience, boost loyalty and maximize the value of your online visitors....

Marketing & Sales

Article

The value of consistency in every phase of the customer acquisition journey

Aug 25, 2023

By BAI Editorial Team

In this Q&A, Greg Blausey of Salesforce discusses the customer acquisition journey – from the power of automation to the importance of consistency in every phase.

Marketing & Sales

Article

Top strategies to keep customers coming back for more

Aug 4, 2023

By Charlie Arcella

By implementing five impactful strategies, banks can differentiate themselves from competitors and build long-term customer loyalty.

Marketing & Sales

Webinar

Cultivating customer connections through digital advertising

Recorded: Aug 23, 2023

Join us for this complimentary webinar where Robert Ropars, Senior Account Executive for Digital at Vericast, will explore the power of leveraging data for digital marketing success and share valuable insights and advice on how to effectively use data to...

Marketing & Sales

Article

Social media’s growing role in bank customer service

Jul 21, 2023

By Katie Kuehner-Hebert

It makes sense for financial institutions to leverage the various digital platforms “because that’s where many of their customers live every day.”

Marketing & Sales

Article

Why customer acquisition is banks’ #1 priority

Jul 14, 2023

By Kim Collins

BAI’s Mark Riddle discusses our key 2023 survey findings and how financial institutions can attract younger generations.

Marketing & Sales

Article

Data-driven insights can improve your acquisition strategies

Jul 7, 2023

By Lisa Nicholas

By leveraging first-party and third-party data, financial institutions can gain a more complete and more accurate picture of their customers.

Marketing & Sales

Article

Proven tactics to win the customer acquisition game

Jul 6, 2023

By Shaw Taylor

Banks spend significant time and resources to bring in new accounts, so a solid online account-opening process with minimal abandonment is key.

Marketing & Sales

Article

Financial education is taking over TikTok

May 17, 2023

By Jeff Snyder

Gen Z has grown up with a high degree of digital comfort – this includes learning about banking products from snackable videos made by “finfluencers.”

Marketing & Sales

Webinar

Loyalty is not dead, we’re just bad at it

Recorded: Jun 7, 2023

Financial institutions face unique challenges in today’s tough economy, with consumers demanding more and making it harder to keep them loyal. If you're a banker or involved in the financial industry, this webinar is for you. We'll dive deep into...

Marketing & Sales

Podcast

Citizens has a new way with words

Apr 25, 2023

By Terry Badger, Beth Johnson

Beth Johnson, chief experience officer at Citizens, is with us on the BAI Banking Strategies podcast to discuss how language banks use to connect with customers is changing.

Marketing & Sales

Whitepaper

Connect with customers in today’s economic state

Apr 18, 2023

Marketers at financial institutions have changed their advertising strategies as a result of current geopolitical conditions and are prioritizing data-driven and personalized approaches....

Marketing & Sales

Article

How banks can win the battle for deposits

Apr 12, 2023

By Bob Koehler

The ability to hold onto and even increase inexpensive deposits will be a key differentiator, especially when demand for loans recovers.

Marketing & Sales

Webinar

The best, long-term customer retention strategy? Humanizing the digital experience

Recorded: Apr 26, 2023

Join us for a conversation led by BAI’s Terry Badger with Fifth Third Bank’s Tom Bohache to learn what drives long-term stickiness and retention, especially in periods of uncertainty....

Marketing & Sales

Webinar

BAI Banking Outlook Webinar Personalization: The key to building customer loyalty

Recorded: Apr 20, 2023

Holly Hughes, BAI CMO, will share BAI’s latest research and host a conversation with Tiffany Huddleston Nwahiri, Executive Director of Demand Generation at Vericast, on steps you can take to better serve your customers and build lasting loyalty....

Marketing & Sales