Delighting customers by digitizing the back office

Banks and credit unions have invested heavily to enhance the customer experience on customer-facing channels to keep pace with fintechs and other competitors. Less thought and spending have been focused on middle- and back-office operations.

Tammi Shapiro, global head of product for financial services at ServiceNow, makes the economic and efficiency case for implementing an end-to-end digital solution.

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Terry Badger is the managing editor at BAI.

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