For all the noise surrounding customer experience, dialing in to the best practices and effective strategies is another story.
Kerim Tumay, vice president of marketing for Kiran Analytics (a Verint company), explains how outstanding in-person interactions can drive an overall customer experience that ensures loyalty and gives banks an edge in the marketplace.
For more insights from Kerim, check out his recent article: The analytics lift: How to improve branch productivity and customer experience.
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