Podcast: Sales excellence in the digital age
Three factors are changing the sales landscape in financial services like never before: customer expectations, digital technology and the refinement of sales practices. Bringing all three into focus means success for the most diligent banks. Greg Blausey of Salesforce explains how a digital-savvy sales approach makes all the difference in a time of big data, artificial intelligence and customized customer treatment.
From the podcast:
- Salesforce will be making a major announcement about the evolution of Financial Services Cloud at BAI Beacon.
- Greg and Lou spoke quite a bit on the role that technology and data play in customer experience. We recently spoke with Deepanjan De of Facebook who shared his insights into how banks can make the most of mobile technology: Facebook, mobile and banking opportunity.
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