Podcast: Social media, consumer care and customer acquisition

More than ever, a social media presence for banks means more than mounting a Facebook page or sending out generic Twitter messages. Melissa Musgrove of Regions Bank shares how her institution leverages social media to address service inquiries, handle complaints quickly and win new customers. She also stresses the need for replacing sales pitches via social media with meaningful information and advice.   

From the podcast:

Listen weekly on BAI Banking Strategies or subscribe to the podcast via: 

You can listen to the archive of the podcast on the apps above or visiting BAI’s podcast page.

Want more Banking Strategies? Sign up for our free newsletter!

The podcast is sponsored by Pega and Harland Clarke