Podcast: Social media, consumer care and customer acquisition

More than ever, a social media presence for banks means more than mounting a Facebook page or sending out generic Twitter messages. Melissa Musgrove of Regions Bank shares how her institution leverages social media to address service inquiries, handle complaints quickly and win new customers. She also stresses the need for replacing sales pitches via social media with meaningful information and advice.   


From the podcast:

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The podcast is sponsored by Pega and Harland Clarke