Podcast: Using bank employees as social media brand ambassadors
CarrieAnne Cormier talks about creating the “Avidia Smarties,” a group of bank employees who use social media to engage and entertain audiences, while gaining Avidia national and international attention.
Listen to the podcast on Soundcloud.
Lou references a recent article from BAI’s Holly Hughes, Tap your best brand advocates, which references the Avidia Smarties and provides some actionable insights on how your organization can better leverage social media
Also discussed on the podcast is PNC’s “Tiny Branches.” More information on the tiny branches can be read in the BAI Banking Strategies Article: Sizing up its branches, PNC sizes down with the Tiny Branch.
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