Podcast: Using bank employees as social media brand ambassadors

CarrieAnne Cormier talks about creating the “Avidia Smarties,” a group of bank employees who use social media to engage and entertain audiences, while gaining Avidia national and international attention.

Listen to the podcast on Soundcloud

Follow along with Carrie and the Smarties on social media and on their blog, Avidia Smarties.

Lou references a recent article from BAI’s Holly Hughes, Tap your best brand advocates, which references the Avidia Smarties and provides some actionable insights on how your organization can better leverage social media

Also discussed on the podcast is PNC’s “Tiny Branches.” More information on the tiny branches can be read in the BAI Banking Strategies Article: Sizing up its branches, PNC sizes down with the Tiny Branch.

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