When banks interact with female business owners, they must bring more to the table than cookie-cutter solutions as these clients face particular challenges—and have particular wants—that set them apart. Beth Marcello, director of women's business development for PNC Bank, discusses what women value in their financial dealings, and how perceptive bankers can help them confront debt aversion and grow their businesses like never before.
From the podcast:
- Beth discusses PNC's Women's Business Advocates program.
Beth shared quite a few lessons for the financial services industry to engage women business owners. This is a significant, growing segment with which to connect. Lou shares findings from a recent American Express study.
This report is also quoted in a recent article by entrepreneur and author Rhonda Abrams: Women business owners will save America.
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