Taking a digital path to a compelling CX

Banking customers want speed, convenience and ease of use. They also want customized experiences that address their specific needs.

Chris Stanley from Moody’s Analytics joins us to discuss what goes into creating this kind of personalized customer experience as banking goes ever more digital.

A few takeaways from the conversation:

  • Having your customers’ trust is at the heart of any personalization strategy.
  • Building that trust starts by prioritizing the customer’s needs over the bank’s sales goals.
  • Tools and guidance can strengthen customer relationships by promoting long-term financial well-being.

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Terry Badger is the managing editor at BAI.

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