Why top customer experience needs tough fraud protection

The flipside of superior customer experience is a strong fraud program, even if it’s not the sexiest thing for banks to promote. Still, you can’t have the former without the latter, and getting the balance just right challenges even the most innovative financial institutions.

Debbie Peace, co-founder and CEO of ACH Alert, gets to the heart of how the two forces work in tandem and win customer loyalty.

Nominations are now open for the 2019 BAI Global Innovation Awards

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For more from Carrie, check out our recent Executive Report: Raising the customer engagement bar.