Dawn Wotapka is a communicator who lives for a great story, no matter how it is told. An Army brat who graduated from NC State University and NYU, Dawn covered the housing crash and public companies for The Wall Street Journal. She enjoys running, overnight oats and business books.
Among the oft-repeated slogans banks already have, add this one: ‘Come on in, job seekers. Because you’ll want to work here.’
Making sure customers know you’ve heard them—and acted on it—is the key to 21st Century survival and success.
A stellar website used to be enough. But today, savvy banks know that connectivity is good for customers and smart for business.
Some say it’s an endgame scenario. But rising bank values and a customer relationship edge make it unwise to sound a death knell.