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Holly Hughes

Holly currently serves as Chief Marketing Officer at BAI. Holly leads strategic marketing planning and execution for BAI. She joined BAI in 2014, bringing with her more than 20 years of marketing experience across diverse industries. Most recently, she served as Senior Vice President & Marketing Director for Fifth Third Bank.
  • Video: The state of digital transformation in banking today

    Holly Hughes Oct 28, 2019

    What are the key issues surrounding digital transformation? How can financial services leaders converge technology with customer experience? Watch the discussion between BAI's Holly Hughes, FinTech Forge’s Jason Henrichs and Amount’s Kevin Lewis.

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  • Why marketing must work hand-in-glove with IT

    Holly Hughes May 1, 2019

    As the martech stack grows, so must the collaboration between marketing and IT leaders.

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  • Customer journey mapping: The long and winning road

    Holly Hughes Mar 22, 2019

    Banks that study their customers’ interactions can anticipate needs and remove pain points, paving the way to loyalty and lasting satisfaction.

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  • How will you deepen customer relationships and build trust in 2019?

    Holly Hughes Jan 8, 2019

    The new year means tough choices for bankers as they aim to strike the right balance between human and digital channels.

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  • Why high tech and human touch should go hand in glove

    Holly Hughes May 7, 2018

    AI-driven predictive analytics can set the table for a highly personalized customer experience.

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  • Three brands, one voice: Building a consistent marketing message

    Holly Hughes Feb 22, 2018

    What you project to customers may not match your internal messages. Here’s how to align consumer, employer and employee brands.

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