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Holly Hughes

Holly currently serves as Chief Marketing Officer at BAI. Holly leads strategic marketing planning and execution for BAI. She joined BAI in 2014, bringing with her more than 20 years of marketing experience across diverse industries. Most recently, she served as Senior Vice President & Marketing Director for Fifth Third Bank.
  • Your purpose starts with the ‘why’: Know your bank’s core beliefs

    Holly Hughes Jun 9, 2017

    By answering the most basic of questions, banks can better communicate their stories and connect with stakeholders.

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  • Create experiences, not messages

    Holly Hughes Dec 16, 2016

    Branded experiences show that banks are dedicated to connecting with customers and community.

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  • Tap your best brand advocates

    Holly Hughes Sep 30, 2016

    When they talk about your bank on social media, employees exert enormous influence.

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  • How committing to content connects with customers

    Holly Hughes Aug 29, 2016

    Here are three key steps to develop a content marketing program that attracts an audience of current and potential customers.

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  • Building the bank brand digitally

    Holly Hughes Jul 13, 2016

    Marketing executives say digital channels offer a great opportunity for building a bank brand but also present quantitative challenges in proving the business case.

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