KAREN EPPER HOFFMAN_resized

Karen Epper Hoffman

Karen Epper Hoffman has been writing about banking and technology issues for nearly a quarter of a century for publications including American Banker, Bloomberg Businessweek and Financial Times' The Banker. She has also spoken and moderated panels at industry conferences.

  • Banking on the Social Network

    Karen Epper Hoffman Sep 27, 2011

    Despite compliance issues and the difficulty of measuring returns, a panel of bankers says social media has emerged as a must-have marketing tool.

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  • Cost-Cutting Tips for Revenue-Squeezed Bankers

    Karen Epper Hoffman Jul 26, 2011

    Revenue-starved banks are more aggressively seeking simple ways to cut costs from operations, delivery channels and other areas of their budgets.

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  • Opening the Wallet for Mobile Payments

    Karen Epper Hoffman Jun 22, 2011

    Jumpstarting mobile payments in the U.S. will require cross-industry partnerships such as Google Wallet, says the Smart Card Alliance’s Randy Vanderhoof.

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  • Next Generation ATMs Connect to Customers

    Karen Epper Hoffman Jun 14, 2011

    The transition to Internet-based technology has vastly expanded the marketing and product feature capabilities of ATMs.

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  • The Check’s in the Phone

    Karen Epper Hoffman May 2, 2011

    Consumer remote deposit is gaining ground but faces potential market and security limitations.

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  • On the Alert for Mobile Alerts

    Karen Epper Hoffman Mar 10, 2011

    Mobile banking alerts are gaining traction as offerings and marketing increase but technology challenges can still hinder real-time immediacy.

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