Karen Epper Hoffman has been writing about banking and technology issues for nearly a quarter of a century for publications including American Banker, Bloomberg Businessweek and Financial Times' The Banker. She has also spoken and moderated panels at industry conferences.
Despite compliance issues and the difficulty of measuring returns, a panel of bankers says social media has emerged as a must-have marketing tool.
Revenue-starved banks are more aggressively seeking simple ways to cut costs from operations, delivery channels and other areas of their budgets.
Jumpstarting mobile payments in the U.S. will require cross-industry partnerships such as Google Wallet, says the Smart Card Alliance’s Randy Vanderhoof.
The transition to Internet-based technology has vastly expanded the marketing and product feature capabilities of ATMs.
Consumer remote deposit is gaining ground but faces potential market and security limitations.
Mobile banking alerts are gaining traction as offerings and marketing increase but technology challenges can still hinder real-time immediacy.