Terri Cable

Terri leads the BAI Research line of business which is focused on giving financial services leaders the actionable insights and decision-making tools  they need to make smart business decisions.  She joined BAI in 2016, bringing with her more than 25 years of financial services experience in a diverse range of functions.  Most recently, she served as Executive Vice President & Managing Director of Wealth Management for PNC Bank.
  • Wooing deposit customers for wealth management

    Terri Cable Sep 19, 2016

    As banks battle investment firms for potential wealth management customers, many find that their best option is promoting these investment services to their existing deposit customers.

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