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    Mark Riddle Sep 19, 2017

    Seven costly digital mistakes of bank marketers

    For all the talk of online channel importance, financial institutions are missing crucial opportunities to engage customers online.

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  • Point, Counter Point on Mobile Banking

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    Mark Riddle Jun 17, 2013

    The mobile revolution in banking is here, as we’ve been told countless times, but what’s the business case?

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  • Turning Small Business into Big Business

    Mar 11, 2013

    While small businesses may be costly to serve, they also constitute one of the most attractive customer segments for revenue-starved bankers, according to a new BAI Research study.

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  • Relationships Built on Trust

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    Mark Riddle Aug 17, 2012

    Financial institutions say they want to be “relationship focused,” but doing so will require winning back some lost customer trust.

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  • How to Generate Loan Growth

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    Mark Riddle May 11, 2012

    The efforts by banks to focus their loan generation activities on high-value customer segments will require top-quality implementation by well-trained frontline employees.

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  • Segmentation Comes of Age

    Mar 28, 2012

    A new study from BAI Research finds that customer segmentation strategies are the key to improving share of wallet among existing customers.

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  • Framework for Branch Reductions

    Dan Shannon Dec 7, 2011

    An analytical framework for determining branch profitability is required as bankers approach the difficult task of deciding whether to close unprofitable or marginal branches.

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  • Confronting the Revenue Growth Challenge

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    Mark Riddle Aug 15, 2011

    BAI’s Mark Riddle highlights bank plans for restoring profitability through both expense control and greater share of wallet.

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