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    Mark Riddle Sep 19, 2017

    Seven costly digital mistakes of bank marketers

    For all the talk of online channel importance, financial institutions are missing crucial opportunities to engage customers online.

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  • Focus for Investment in 2014

    Joe Agostinelli Nov 26, 2013

    The latest iteration of BAI’s Demand Pulse research shows banks focused on generating quality assets and customers in 2014.

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  • Point, Counter Point on Mobile Banking

    Mark Riddle Jun 17, 2013

    The mobile revolution in banking is here, as we’ve been told countless times, but what’s the business case?

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  • Turning Small Business into Big Business

    Mar 11, 2013

    While small businesses may be costly to serve, they also constitute one of the most attractive customer segments for revenue-starved bankers, according to a new BAI Research study.

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  • Thin Is In for Branch Networks?

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    Kenneth Cline Dec 3, 2012

    As retail banks face mounting cost pressures, a new research study seeks to discover if it’s possible to boost profitability with thinner branch networks supplemented by electronic distribution channels.

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  • Relationships Built on Trust

    Mark Riddle Aug 17, 2012

    Financial institutions say they want to be “relationship focused,” but doing so will require winning back some lost customer trust.

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  • How to Generate Loan Growth

    Mark Riddle May 11, 2012

    The efforts by banks to focus their loan generation activities on high-value customer segments will require top-quality implementation by well-trained frontline employees.

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  • Segmentation Comes of Age

    Mar 28, 2012

    A new study from BAI Research finds that customer segmentation strategies are the key to improving share of wallet among existing customers.

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