So much of what happens in the banking industry today boils down to this popular conclusion: Innovation equals FinTech. Yet innovation is more than the latest technology—much more. Breakthroughs can be measured across many meaningful dimensions, from marketing to channel innovation, superlative collaborations to societal impact. And some categories, such as customer experience, bring together the best of new technology with insights on where (and how) consumers want the human touch. The bottom line: Maximum progress and impact can’t be accomplished through one gadget, one short-term goal or one business initiative. When it truly shines, innovation aligns with mission.