Executive Reports

  • Marketing's New Horizon

    May 2016
    Whatever remains of traditional marketing – TV buys and print ads – certainly doesn’t play much of a role in the financial services industry anymore, where today’s marketers utilize digital media to get their message out while making in-depth use of customer analytics to focus their spend. Download this report to learn how bank marketers have upped their game to take advantage of the new opportunities for analysis and outreach.
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  • Payments for Convenience and Security

    Apr 2016
    While probing three of the hot button issues in payments – mobile wallets, real-time payments and EMV card conversion – our writers found technology that promised both improved convenience and security for customers, but also serious implementation issues for bankers. In each case, bankers anticipate large potential gains for customers and themselves but achieving those happy goals will take some time.
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  • A Look Ahead to U.S. Retail Banking in 2016

    Jan 2016
    Top retail banking executives are expressing a mix of optimism and uncertainty as they look ahead to 2016. The optimism stems from a generally improving economy and the uncertainty flows from concern over the direction of interest rates. Read this BAI Banking Strategies Executive Report to understand the perspective that emerges from interviews BAI conducted with financial services leaders to understand the challenges and opportunities they see in 2016.
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