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Bank customers want an emotional connection

Feb 16, 2021 / Consumer Banking
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Banks and credit unions want very much to be the go-to source for their customers’ financial services needs. The key to landing that role is establishing a strong and lasting connection.

Anson Vuong, managing partner at Gallup, discusses recent research that suggests many financial services organizations are underplaying the emotional side of making that connection.

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Terry Badger is the managing editor at BAI.