Security, payments and online tutorials are all priorities. CMO Holly Hughes shares additional insights from the BAI 2021 Banking Outlook report.
For everything from strategy formation to performance management, banks compare themselves to their peers, and the way they define their peers has often come down to answering a simple question: who’s across the street? New BAI research indicates it’s time to stop asking that question and to completely redefine what constitutes a peer.
When it comes to utilizing technology, small business banking customers are definitely traditional in their preferences: branch visits and personal service still rate highly with them, online and mobile banking less so, and they’re highly fee-sensitive, all of which makes them more costly to serve than retail customers overall.