BAI Research

First, the facts.

First quarter numbers are in and loan demand is still dragging, which is bad news for banks.

Financial institutions have been using customer data for segmentation purposes for many years in order to target customers for more efficient marketing.

Given the ongoing challenge of near-term revenue growth, many financial institutions struggle with deciding what steps need to be taken to ensure long-term survival and prosperity.

Revenue generation in traditional banking comes from the interest rate spread on taking deposits and making loans while collecting fees in the process.