Karl Dahlgren
Nov 11, 2019

As deposit growth remains a popular and sometimes heated discussion topic among bankers, it pays to step back and take stock of how the financial services industry got to this point, where we are today and what it means going forward, especially with direct banks moving into the picture like never before. When BAI asked bankers in […]

Financial institutions have been using customer data for segmentation purposes for many years in order to target customers for more efficient marketing.

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Given the ongoing challenge of near-term revenue growth, many financial institutions struggle with deciding what steps need to be taken to ensure long-term survival and prosperity.

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Revenue generation in traditional banking comes from the interest rate spread on taking deposits and making loans while collecting fees in the process.

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