This troubled year presents a sizable challenge for bank and credit union marketers: How do we put together messaging that is both authentic and effective, while also being sensitive to the stressful times that so many Americans are going through? October’s Executive Report shares insights on how to address the unique issues that have arisen this year.
Use your most valuable raw material. Customer data can help you craft an informed customer strategy, guide your digital transformation and become your best defense against upstart competitors. In September’s BAI Executive Report, we look at how a bank or credit union can extract the full value of its customer data.
While the coronavirus pandemic has accelerated the move to digital, lenders look for ways to incorporate the personal. How do banks and credit unions learn of a small business’s needs? Or add the human touch that’s vital to their branding? How do they develop customer bonds that lead to loyalty?
Let’s not wait for the “new normal” to establish itself. Let’s learn from the “now normal.” BAI’s latest Executive Report takes a look at customer service and what financial services leaders have learned in the last two months – and what adjustments we can quickly make with customers and employees in mind.
Due to the COVID-19 crisis, bank customers and credit union members are turning to their institution’s digital services more than ever. Whether you’re planning enhancements or a full-on transformation in response, the insights contained in the newest BAI Executive Report will help your organization exceed expectations.