Megan Allinson
Aug 17, 2020

Surveys indicate that using a multichannel approach can be especially effective in getting the attention of customers and prospects.

One side isn’t reckless about risk, and the other knows more words than "no."

Read More

You can wait for customers to find you or meet them where they already live. Here’s how online social and strong mortgage guidance intersect.

Read More

While financial services organizations know the importance of search engine optimization (SEO), few emphasize the need to optimize search and support on their websites.

Read More

Most people would sooner talk about politics, religion and romance than start a conversation on income levels or credit scores.

Read More

While social media has become an important marketing channel in the financial services industry, many banks maintain a presence simply for the sake of it.

Read More

Like an overwhelming number of banks, Wells Fargo wants to treat its customers individually.

Read More

It’s no secret that happier customers are our most loyal, dependable customers.

Read More

Faster than you can say “analytics,” bank marketers have gone gaga for data: Data this, data that, data as the new (choose one) oil, electricity, rocket fuel.

Read More

From small community banks and credit unions to multinational megabanks, the financial services industry has undergone myriad changes thanks to the fintech revolution.

Read More

In terms of 2018 attention grabbers, few in any bank marketing campaigns could match the appeal and impact of Ally Bank’s “It’s Payback Time”: equal parts feel good and get even.

Read More

When it comes to Facebook, Twitter or Instagram, compliance isn’t exactly up there with celebrity news.

Read More

After years of sustained practicality, consumers are borrowing again at a record pace: whether for home improvements, buying new homes and autos, or financing their children’s college education.

Read More

According to Consumer Financial Protection Bureau data (CFPB), roughly 45 million people in the U.

Read More

Banks today face an urgent dilemma driven by one of the most sought-after customer segments: millennials.

Read More

It used to be that as the competition goes, Bank X was across town.

Read More

Once upon a toaster, banks wooed customers with kitchen gadgets, piggy banks and points rewards on credit cards.

Read More

By the time customers call contact centers today, most of them have been or are on the website.

Read More

Since the proliferation of ATMs and rise of digital banking, many banks have touted their human credentials to win back loyal customers and deepen relationships.

Read More

By at least one measure, USAA has the most satisfied customers of any bank on the planet.

Read More