Megan Allinson
Aug 17, 2020

Surveys indicate that using a multichannel approach can be especially effective in getting the attention of customers and prospects.

In terms of 2018 attention grabbers, few in any bank marketing campaigns could match the appeal and impact of Ally Bank’s “It’s Payback Time”: equal parts feel good and get even.

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When it comes to Facebook, Twitter or Instagram, compliance isn’t exactly up there with celebrity news.

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After years of sustained practicality, consumers are borrowing again at a record pace: whether for home improvements, buying new homes and autos, or financing their children’s college education.

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According to Consumer Financial Protection Bureau data (CFPB), roughly 45 million people in the U.

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Banks today face an urgent dilemma driven by one of the most sought-after customer segments: millennials.

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It used to be that as the competition goes, Bank X was across town.

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Once upon a toaster, banks wooed customers with kitchen gadgets, piggy banks and points rewards on credit cards.

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By the time customers call contact centers today, most of them have been or are on the website.

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Since the proliferation of ATMs and rise of digital banking, many banks have touted their human credentials to win back loyal customers and deepen relationships.

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By at least one measure, USAA has the most satisfied customers of any bank on the planet.

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