Megan Allinson
Aug 17, 2020

Surveys indicate that using a multichannel approach can be especially effective in getting the attention of customers and prospects.

For many financial institutions, there’s the consumer brand designed to attract and retain customers.

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Technology has brought whirlwind change to many areas of banking.

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The tired stereotype of banks handing out toasters to attract new customers is alive and well but in a more 21st Century form.

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Many executives and marketing professionals view consumer loyalty as the Holy Grail: Simply put, loyal customers will stay with you and give your bank a stable customer base and stable revenue for years to come.

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Whether it’s through the use of chatbots and predictive analytics, or taking compliance and fraud fighting to the next level, artificial intelligence promises to change every aspect of banking like nothing else before it.

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It’s lunchtime in Ann Arbor, Michigan, and Terry Kalinowski feels the need for a little live music.

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Facebook has 2 billion users, giving it astonishing potential to reach the prospective customers banks want.

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Sins of omission rather than commission rank among the most serious mistakes bank marketers are committing in this time of digital upheaval.

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The banking sector has rebounded since the Great Recession—its reputation, not so much.

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Seismic changes in technology, digital, consolidation and FinTechs have rocked banking.

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