Megan Allinson
Aug 17, 2020

Surveys indicate that using a multichannel approach can be especially effective in getting the attention of customers and prospects.

For consumers, alerts have become commonplace.

Read More

There’s something to be said for experiences.

Read More

In an article last month, I listed some of the major challenges facing smaller financial institutions.

Read More

Banks have always possessed copious amounts of information about their customers, but until recently, used that storehouse almost exclusively to work with existing account holders.

Read More

Many banks approach account generation as a gamble: Spend enough money on marketing and existing customers will hopefully sign up for a new product, or new customers will open accounts.

Read More

No one can speak with more passion and credibility about your bank’s brand than your own employees: They’re your bank’s best brand ambassadors.

Read More

As she picked the brains of leading-edge marketing thinkers, Barre Hardy ran into a lot of edgy, anxious thoughts.

Read More

Most retail banking leaders now realize that their customers and prospects are constantly bombarded with advertising messages, trending social media posts and more,  all with rich offers from competitors.

Read More

Chief marketing officers (CMOs) tell us they have two huge challenges today: shifting their existing staff to the digital world; and finding enough analytical talent to inform and measure successful campaigns.

Read More

Why is it more essential than ever for banks to develop a content marketing program? There are a number of great reasons.

Read More

Today, marketers are under pressure to create a premium, personalized experience across a dynamic and growing number of customer channels.

Read More

Competitive, economic and regulatory pressures are driving community bankers around the country to make strategic decisions about the future of retail banking.

Read More

While the local branch is still important for banks to build relationships, about 74% of customers now access their accounts and make financial decisions online.

Read More

Bank marketing is no longer just a matter of pushing credit via traditional advertising.

Read More

There is no doubt that a growing number of bank customers are using digital channels, either via their PCs or mobile phones, as their primary means to communicate with the bank.

Read More

Marketing has changed more in the past three years than in the previous thirty as new media channels, including social, have proliferated.

Read More

In any company, rigorous strategic planning is bound to cause discomfort as old assumptions and long-held mindsets are challenged and re-examined.

Read More

Traditionally, quantifying the return on investment (ROI) of bank marketing has been elusive.

Read More

It goes without saying that retail banking has many moving parts and Bank-at-Work programs are no exception.

Read More