Megan Allinson
Aug 17, 2020

Surveys indicate that using a multichannel approach can be especially effective in getting the attention of customers and prospects.

One important lesson that all bankers learned during the financial crisis was that trust is essential to their success and that once an institution loses that trust in the eyes of its customers, regulators or the public, it’s a long and difficult road to win it back.

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Like many other large, complex and regulated industries, the very foundation of banking is being challenged, to the point that we often hear the saying,“Banking is necessary; banks are not.

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Even as overall customer satisfaction with banks continues to rise, banking today is faced with a number of serious challenges; including the rise of non-bank competitors and the commoditization of core services in a digital age, both fueled by rapid advances in technology-enabled platforms.

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Customer wait time is one of the most reliable leading indicators of customer satisfaction in retail because, well, customers don’t like to wait.

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How do banks build buzz with social media? I’m not going to make you wait until the end of my article to get the answer.

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Consumers have embraced their mobile devices to check balances, make payments and conduct other financial activities, giving marketers the ability to reach them more easily.

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A business can thrive or fail based on its internal culture since culture impacts morale, productivity and, ultimately, the bottom line.

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The ability to offer a menu of business banking services is critical for financial institutions in today’s competitive lending environment.

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For over thirty years customer service has been one of the most discussed topics in the financial services industry but it is difficult to name more than a couple of banks that have distinguished themselves in this arena.

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As mobile banking apps become more prevalent, institutions need to take advantage of the mobile platform as a marketing opportunity.

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If an industry is only as healthy as its customers, then the banking industry has some work to do.

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Last year, the retail banking industry sent paper checking account statements to 69 million households at an average cost of $9 per customer.

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No matter the business or industry, there’s plenty to worry about when orchestrating a merger or acquisition.

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Retail banks need to create digital experiences (e.

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Go all in: that’s how bankers should manage their social media efforts, according to Gary Vaynerchuk, who knows something about using social media as a marketing tool.

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In the first half of 2012, Amazon reportedly spent $54 million and the University of Phoenix $37.

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All around the world, retail banks have implemented various forms of digital technology to bolster their marketing and advertising efforts.

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Many industries struggle with developing a strong and efficient search engine optimization (SEO) strategy.

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