Marketing & Promotion

There’s something to be said for experiences.

In an article last month, I listed some of the major challenges facing smaller financial institutions.

Banks have always possessed copious amounts of information about their customers, but until recently, used that storehouse almost exclusively to work with existing account holders.

Many banks approach account generation as a gamble: Spend enough money on marketing and existing customers will hopefully sign up for a new product, or new customers will open accounts.

No one can speak with more passion and credibility about your bank’s brand than your own employees: They’re your bank’s best brand ambassadors.

As she picked the brains of leading-edge marketing thinkers, Barre Hardy ran into a lot of edgy, anxious thoughts.

Most retail banking leaders now realize that their customers and prospects are constantly bombarded with advertising messages, trending social media posts and more,  all with rich offers from competitors.

Chief marketing officers (CMOs) tell us they have two huge challenges today: shifting their existing staff to the digital world; and finding enough analytical talent to inform and measure successful campaigns.

Why is it more essential than ever for banks to develop a content marketing program? There are a number of great reasons.

Today, marketers are under pressure to create a premium, personalized experience across a dynamic and growing number of customer channels.