Megan Allinson
Aug 17, 2020

Surveys indicate that using a multichannel approach can be especially effective in getting the attention of customers and prospects.

Well executed service quality programs can have a significant positive impact on revenue and bank earnings.

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In today’s competitive economic landscape, banks need to ensure that they not only attain customers but also retain them.

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It’s a long-held truism in the banking industry that a checking account acts as an anchor, holding customers steady in the relationship.

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Retail bankers are monitoring comments in social media to gauge customer sentiment, as well as to broadly predict consumer behavior.

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Does a good customer experience guarantee a strong customer relationship? Unfortunately, it does not! In fact, the strength of customer relationships is much more dependent on the consistency of experiences and their correlation with the expectations of the customer.

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Today’s empowered consumer represents an interesting paradox for banking brands.

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Bank and credit union executives today believe they understand the value of strong branding, even though the return on investment (ROI) of branding is difficult to measure.

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Community outreach is at the heart of retail banking.

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If you think about the people in your life that you are closest to, chances are they’re the ones that you’ve shared the most experiences with.

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Brand promise is typically easy to articulate but hard to implement.

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Customer segmentation is a key element of bank marketing these days as companies search for growth in a slow-growth economy.

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Social media has emerged as a channel that offers banks a unique and, quite possibly, unmatched opportunity to engage with customers on a whole new level.

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With external growth prospects clouded by regulatory fee restrictions and a sluggish economy, bankers are focused on increasing revenue from existing customers.

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What’s on the minds of top bank marketing executives these days? Get ready for a long list, according to Nick Papachristou, executive vice president and director of corporate marketing for Green Bay, Wisc.

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Bank marketing and product management executives have arguably never faced a greater challenge than they do today in the wake of recent regulatory changes involving overdraft fees and debit card interchange and even more heightened regulatory scrutiny expected from the new Consumer Financial Protection Bureau.

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To the banking institutions that spend millions of dollars every year in the pursuit of satisfying customers, Jeffrey VanDeVelde has a bold statement to make – you’ve got it all wrong.

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With customer loyalty in the financial services markets still in flux, banks have an opportunity to strengthen consumer relationships through rewards programs that are relevant to their customers.

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In 2008, Jon Levey and Steve Sherman, both former LaSalle Bank lenders, and Steve’s father Harold Sherman, a long-time Chicago-area community banker, began pursuing a dream to develop a community bank that would re-shape how banking is done, with an emphasis on environmental sustainability.

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