Megan Allinson
Aug 17, 2020

Surveys indicate that using a multichannel approach can be especially effective in getting the attention of customers and prospects.

For consumers, alerts have become commonplace.

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There’s something to be said for experiences.

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In an article last month, I listed some of the major challenges facing smaller financial institutions.

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Banks have always possessed copious amounts of information about their customers, but until recently, used that storehouse almost exclusively to work with existing account holders.

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Many banks approach account generation as a gamble: Spend enough money on marketing and existing customers will hopefully sign up for a new product, or new customers will open accounts.

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No one can speak with more passion and credibility about your bank’s brand than your own employees: They’re your bank’s best brand ambassadors.

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As she picked the brains of leading-edge marketing thinkers, Barre Hardy ran into a lot of edgy, anxious thoughts.

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Most retail banking leaders now realize that their customers and prospects are constantly bombarded with advertising messages, trending social media posts and more,  all with rich offers from competitors.

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Chief marketing officers (CMOs) tell us they have two huge challenges today: shifting their existing staff to the digital world; and finding enough analytical talent to inform and measure successful campaigns.

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Why is it more essential than ever for banks to develop a content marketing program? There are a number of great reasons.

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