Megan Allinson
Aug 17, 2020

Surveys indicate that using a multichannel approach can be especially effective in getting the attention of customers and prospects.

As mobile banking apps become more prevalent, institutions need to take advantage of the mobile platform as a marketing opportunity.

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If an industry is only as healthy as its customers, then the banking industry has some work to do.

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Last year, the retail banking industry sent paper checking account statements to 69 million households at an average cost of $9 per customer.

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No matter the business or industry, there’s plenty to worry about when orchestrating a merger or acquisition.

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Retail banks need to create digital experiences (e.

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Go all in: that’s how bankers should manage their social media efforts, according to Gary Vaynerchuk, who knows something about using social media as a marketing tool.

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In the first half of 2012, Amazon reportedly spent $54 million and the University of Phoenix $37.

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All around the world, retail banks have implemented various forms of digital technology to bolster their marketing and advertising efforts.

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