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Fighting the talent battle in bank marketing

Chief marketing officers (CMOs) tell us they have two huge challenges today: shifting their existing staff to the digital world; and finding enough analytical talent to inform and measure successful campaigns. The problem has grown Read More

By |2022-09-15T09:43:55-05:00August 29th, 2016|Comments Off on Fighting the talent battle in bank marketing

Making “right audience, right message, right time” a reality

Today, marketers are under pressure to create a premium, personalized experience across a dynamic and growing number of customer channels. The opportunity is immense, but only if you can consistently target the right audience, at Read More

By |2022-09-15T09:44:43-05:00August 24th, 2016|Comments Off on Making “right audience, right message, right time” a reality

Challenge and opportunity for community banks

Competitive, economic and regulatory pressures are driving community bankers around the country to make strategic decisions about the future of retail banking. To overcome the challenges and leverage the opportunities 2016 presents, they’re increasing efficiency, Read More

By |2022-09-15T09:43:31-05:00August 17th, 2016|Comments Off on Challenge and opportunity for community banks

The transformation of the retail branch with workforce management

How will retail banking’s changing service model define the branch of the future? With adoption of online and mobile banking on the rise, customers are visiting branches less frequently. But when they do, they’re looking to conduct high value Read More

By |2022-09-15T09:45:42-05:00August 15th, 2016|Comments Off on The transformation of the retail branch with workforce management

Four ways to personalize in the online space

While the local branch is still important for banks to build relationships, about 74% of customers now access their accounts and make financial decisions online. Typically, banks draw in customers to the online experience by Read More

By |2022-10-19T15:43:04-05:00August 5th, 2016|Comments Off on Four ways to personalize in the online space

Get started with social selling

The buying process has changed, and the sales function must follow. Customers have more access to information than ever before, giving them the ability to educate themselves throughout the sales process. Purchasing has become a Read More

By |2022-09-15T09:44:12-05:00July 29th, 2016|Comments Off on Get started with social selling

Upping the game in marketing to small businesses

Bank marketing is no longer just a matter of pushing credit via traditional advertising. Many bank marketers today are shifting the focus of their activities to advising, educating and otherwise engaging with small business owners Read More

By |2022-09-15T09:45:53-05:00July 27th, 2016|Comments Off on Upping the game in marketing to small businesses

The good, bad and surprising news about millennials

As the rising star of American generations, Millennials are earning grown-up distinctions that make this group of young adults a prime target for financial institutions looking to grow their household portfolios. For instance, the long-term Read More

By |2022-09-15T09:45:33-05:00July 26th, 2016|Comments Off on The good, bad and surprising news about millennials

Success factors for fixing the bank

When channel switching on TV, I always tend to linger on three programs: Kitchen Nightmares with the always-profane Gordon Ramsey, Restaurant: Impossible with Robert Irvine, and Bar Rescue with Jon Taffer. Each host operates as Read More

By |2022-09-15T09:45:23-05:00July 22nd, 2016|Comments Off on Success factors for fixing the bank

Automating loan decisions for small businesses

It’s no secret that small business loans historically offer small profit; in fact, there is little economic difference in funding a $100,000 loan versus a $1 million loan. However, even though these loans may not Read More

By |2022-09-15T09:43:16-05:00July 15th, 2016|Comments Off on Automating loan decisions for small businesses

Building the bank brand digitally

There is no doubt that a growing number of bank customers are using digital channels, either via their PCs or mobile phones, as their primary means to communicate with the bank. And they are doing Read More

By |2022-09-15T09:43:27-05:00July 13th, 2016|Comments Off on Building the bank brand digitally

Leveraging digital advertising

Marketing has changed more in the past three years than in the previous thirty as new media channels, including social, have proliferated. Bank marketers know they need to move an increasing portion of their ad Read More

By |2022-09-15T09:44:38-05:00July 5th, 2016|Comments Off on Leveraging digital advertising

Three tips for growing core customer relationships

Have you heard this from a community banker? “We are uniquely positioned to service the affluent customer.” And, “Our service is second to none.”

Don’t fool yourself. Your prospects don’t know about your service unless it Read More

By |2022-09-15T09:45:46-05:00June 27th, 2016|Comments Off on Three tips for growing core customer relationships

Linking private and business banking

One way for banks to increase banker productivity and per-customer profitability is to better link their commercial and private banking/ wealth management efforts. Serving both the commercial and personal wealth requirements of a business not Read More

By |2022-09-15T09:44:40-05:00June 24th, 2016|Comments Off on Linking private and business banking

Digital newcomers push traditional banks to improve

Startup financial technology (FinTech) companies may be the best thing to happen to traditional banks in a long time. No, really.

Many have warned that the introduction of digitally savvy options into a traditional market can Read More

By |2022-09-15T09:43:49-05:00June 13th, 2016|Comments Off on Digital newcomers push traditional banks to improve

From customer friendly to customer intimate

In any company, rigorous strategic planning is bound to cause discomfort as old assumptions and long-held mindsets are challenged and re-examined. This was certainly the case for Billings, Montana-based First Interstate, an $8.7 billion community Read More

By |2022-09-15T09:44:09-05:00June 6th, 2016|Comments Off on From customer friendly to customer intimate

Improving returns on marketing investment

Traditionally, quantifying the return on investment (ROI) of bank marketing has been elusive. In today’s more competitive environment, it simply is not enough to base marketing results on inferences. Fortunately, today’s bankers have access to Read More

By |2022-09-15T09:44:27-05:00June 6th, 2016|Comments Off on Improving returns on marketing investment

Transforming branch staff with predictive analytics

In recent years, banks have been focused on driving costs out of the branch network with self-service technology, branch closures and staff reductions. Yet, there is a genuine risk that driving any more cost out Read More

By |2022-09-15T09:45:50-05:00May 15th, 2016|Comments Off on Transforming branch staff with predictive analytics