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Content marketing beyond the website

After banks shifted marketing online, they populated their sites with financial advice, success stories of small businesses and tools to calculate useful information from car payments to accounts receivable turnover. The more engaging the content, Read More

By |2022-09-15T09:43:39-05:00February 14th, 2017|Comments Off on Content marketing beyond the website

Podcast: Millennials and community banking

How do community banks and credit unions best cater to the needs of millennial consumers and business owners?

On the first episode of BAI Banking Strategies’ new podcast, we talk with Graham Seel, founder at BankTech Consulting, Read More

By |2022-09-27T14:35:37-05:00February 3rd, 2017|Comments Off on Podcast: Millennials and community banking

Marketing’s Role in Revenue Growth

Many bank executives still view marketing as the champion of brand building, essentially a middleman that funnels leads to sales and adds little value to the bottom line.

But new digital capabilities are dramatically Read More

By |2022-09-15T09:44:44-05:00February 1st, 2017|Comments Off on Marketing’s Role in Revenue Growth

Green alert: How proactive alerts drive customer engagement

For consumers, alerts have become commonplace. Airlines issue travel alerts; retail stores announce sales; and media outlets inform us about breaking news. It’s important for financial institutions to match that experience.

Meanwhile, today’s consumers Read More

By |2022-09-15T09:44:16-05:00January 13th, 2017|Comments Off on Green alert: How proactive alerts drive customer engagement

Cross-selling in the crosshairs of regulators and consumers

Cross-selling is in the crosshairs of anyone who has anything to say about financial services these days—from Congress, to the media, to consumer protection groups. But at the BAI Beacon conference in October, cross-selling was Read More

By |2022-09-15T09:43:43-05:00January 11th, 2017|Comments Off on Cross-selling in the crosshairs of regulators and consumers

Create experiences, not messages

There’s something to be said for experiences. More resonant than messages, live, face-to-face experiences can help brands connect emotionally with their customers.

While many new technology platforms such as apps attempt to replicate the live Read More

By |2022-09-15T09:43:41-05:00December 16th, 2016|Comments Off on Create experiences, not messages

Dealing in digital, connecting with customers: Are banks’ priorities aligned with consumer preference?

The rush to mobile platforms and apps might be transforming the banking industry—especially when it comes to attracting and retaining Millennial customers. But new research cautions banks and other businesses to pay attention to the Read More

By |2022-09-15T09:43:46-05:00December 13th, 2016|Comments Off on Dealing in digital, connecting with customers: Are banks’ priorities aligned with consumer preference?

Data to dollars: How customer information drives revenue in a digital age

Banks have always possessed copious amounts of information about their customers, but until recently, used that storehouse almost exclusively to work with existing account holders. Now, as data has increased in volume, so too has Read More

By |2022-09-15T09:43:46-05:00December 6th, 2016|Comments Off on Data to dollars: How customer information drives revenue in a digital age

Happy ‘grew’ year: Five best sales practices for banks in 2017

With just a few weeks left in the calendar year, 2016 has presented financial institutions with a multitude of growing-edge challenges sure to spill over into 2017. Like: How should banks partner with emerging FinTech Read More

By |2022-09-15T09:44:18-05:00November 9th, 2016|Comments Off on Happy ‘grew’ year: Five best sales practices for banks in 2017

Data reshaping sales and product design

Data is taking a new role front and center at many financial institutions. No longer relegated to backroom functions, bank-collected and third-party data is being used to boost sales and profit and even create whole Read More

By |2022-09-15T09:43:46-05:00November 2nd, 2016|Comments Off on Data reshaping sales and product design

At the crossroads of cross-sell: Presenting a roadmap for the Board, regulators, and customers

Cross-sell has long involved selling additional products and services to bank customers, based on an assessment and understanding of their needs. Done appropriately, it provides substantial value both to banks and the customers they serve. Read More

By |2022-09-15T09:46:25-05:00November 1st, 2016|Comments Off on At the crossroads of cross-sell: Presenting a roadmap for the Board, regulators, and customers