Katie Kuehner-Hebert
Sep 22, 2022

With countless pitfalls possible, institutions must stay focused on what’s important to better ensure a smooth integration.

Consumers have embraced their mobile devices to check balances, make payments and conduct other financial activities, giving marketers the ability to reach them more easily.

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A business can thrive or fail based on its internal culture since culture impacts morale, productivity and, ultimately, the bottom line.

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The ability to offer a menu of business banking services is critical for financial institutions in today’s competitive lending environment.

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For over thirty years customer service has been one of the most discussed topics in the financial services industry but it is difficult to name more than a couple of banks that have distinguished themselves in this arena.

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For 15 years or more, marketers in retail banking have heard that delivering “the right product to the right customer at the right time” will yield the maximum conversion rate, product penetration and benefits of loyalty and net promoter score that come with a strong multi-product relationship.

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Recruiting is a big problem for most banks and financial firms.

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Financial institutions are primarily focused on meeting the needs of Americans that fit into certain demographics.

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Financial institutions are under immense pressure to find new ways to acquire customers, strengthen and grow existing customer relationships and generate revenue.

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As mobile banking apps become more prevalent, institutions need to take advantage of the mobile platform as a marketing opportunity.

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Although banks have continually sought to offer better products and prices to improve the customer experience, since the financial crisis many have been hampered in these efforts by regulatory burdens and a cost-cutting mindset.

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In the not-too-distant past, tellers at local branches were the main touch point between banks and their customers and were able to offer personalized service.

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It’s a common belief that banks should implement social media with the sole purpose of making a sale online.

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If an industry is only as healthy as its customers, then the banking industry has some work to do.

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Last year, the retail banking industry sent paper checking account statements to 69 million households at an average cost of $9 per customer.

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A typical community banker would have you believe that they have built great relationships with their customers.

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No matter the business or industry, there’s plenty to worry about when orchestrating a merger or acquisition.

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Managing a decentralized branch network presents challenges for banking executives.

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There’s no such thing as a field of one’s own in commercial lending.

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Retail banks need to create digital experiences (e.

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