Many bank wealth management groups serve young people as “accommodation clients” – because they are family members of existing clients. But as Gen X and Millennials accumulate more assets, banks will have to sharpen their Read More
No one can speak with more passion and credibility about your bank’s brand than your own employees: They’re your bank’s best brand ambassadors. They understand your vision and brand promise. They’re well informed about your Read More
As she picked the brains of leading-edge marketing thinkers, Barre Hardy ran into a lot of edgy, anxious thoughts.
An associate partner with CMG Partners in Durham, N.C., Hardy interviewed 40 senior marketing executives Read More
Most retail banking leaders now realize that their customers and prospects are constantly bombarded with advertising messages, trending social media posts and more, all with rich offers from competitors. Always-on digital technology has changed everything. Read More
Christopher DeAngelis is convinced that Millennials—notoriously loose with their personal information—make it much too easy for fraudsters to separate them from their money. And a very few bad apples of the Millennial sort, all too Read More
Chief marketing officers (CMOs) tell us they have two huge challenges today: shifting their existing staff to the digital world; and finding enough analytical talent to inform and measure successful campaigns. The problem has grown Read More
Why is it more essential than ever for banks to develop a content marketing program? There are a number of great reasons. First, it can showcase your strengths in thought leadership by revealing your expertise. Read More
Today, marketers are under pressure to create a premium, personalized experience across a dynamic and growing number of customer channels. The opportunity is immense, but only if you can consistently target the right audience, at Read More
Competitive, economic and regulatory pressures are driving community bankers around the country to make strategic decisions about the future of retail banking. To overcome the challenges and leverage the opportunities 2016 presents, they’re increasing efficiency, Read More
How will retail banking’s changing service model define the branch of the future? With adoption of online and mobile banking on the rise, customers are visiting branches less frequently. But when they do, they’re looking to conduct high value Read More
While the local branch is still important for banks to build relationships, about 74% of customers now access their accounts and make financial decisions online. Typically, banks draw in customers to the online experience by Read More
The buying process has changed, and the sales function must follow. Customers have more access to information than ever before, giving them the ability to educate themselves throughout the sales process. Purchasing has become a Read More
Bank marketing is no longer just a matter of pushing credit via traditional advertising. Many bank marketers today are shifting the focus of their activities to advising, educating and otherwise engaging with small business owners Read More
As the rising star of American generations, Millennials are earning grown-up distinctions that make this group of young adults a prime target for financial institutions looking to grow their household portfolios. For instance, the long-term Read More
When channel switching on TV, I always tend to linger on three programs: Kitchen Nightmares with the always-profane Gordon Ramsey, Restaurant: Impossible with Robert Irvine, and Bar Rescue with Jon Taffer. Each host operates as Read More
It’s no secret that small business loans historically offer small profit; in fact, there is little economic difference in funding a $100,000 loan versus a $1 million loan. However, even though these loans may not Read More
There is no doubt that a growing number of bank customers are using digital channels, either via their PCs or mobile phones, as their primary means to communicate with the bank. And they are doing Read More
Marketing has changed more in the past three years than in the previous thirty as new media channels, including social, have proliferated. Bank marketers know they need to move an increasing portion of their ad Read More
Have you heard this from a community banker? “We are uniquely positioned to service the affluent customer.” And, “Our service is second to none.”
Don’t fool yourself. Your prospects don’t know about your service unless it Read More
One way for banks to increase banker productivity and per-customer profitability is to better link their commercial and private banking/ wealth management efforts. Serving both the commercial and personal wealth requirements of a business not Read More