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Financial education is taking over TikTok

Gen Z has grown up with a high degree of digital comfort – this includes learning about banking products from snackable videos made by “finfluencers.”

By |2023-06-01T10:48:07-05:00May 17th, 2023|Comments Off on Financial education is taking over TikTok

Loyalty is not dead, we’re just bad at it

Financial institutions face unique challenges in today’s tough economy, with consumers demanding more and making it harder to keep them loyal. If you’re a banker or involved in the financial industry, this webinar is for you. Read More

By |2023-06-01T13:25:33-05:00May 10th, 2023|Comments Off on Loyalty is not dead, we’re just bad at it

Citizens has a new way with words

Beth Johnson, chief experience officer at Citizens, is with us on the BAI Banking Strategies podcast to discuss how language banks use to connect with customers is changing.

By |2023-06-01T10:48:40-05:00April 25th, 2023|Comments Off on Citizens has a new way with words

Connect with customers in today’s economic state

Marketers at financial institutions have changed their advertising strategies as a result of current geopolitical conditions and are prioritizing data-driven and personalized approaches.

By |2023-04-17T18:50:27-05:00April 18th, 2023|Comments Off on Connect with customers in today’s economic state

How banks can win the battle for deposits

The ability to hold onto and even increase inexpensive deposits will be a key differentiator, especially when demand for loans recovers.

By |2023-05-08T16:58:44-05:00April 12th, 2023|Comments Off on How banks can win the battle for deposits

Are banks ready for Gen Z?

To win their loyalty, financial institutions need to better understand them and develop products that are authentic and educational.

By |2023-02-14T14:28:29-06:00February 14th, 2023|Comments Off on Are banks ready for Gen Z?

Trends in digital signage and marketing communications

What role does digital signage and marketing communications play in the financial industry? Download DBSI’s benchmarking report to gain insights and best practices on refining or expanding your digital marketing strategy.

By |2023-04-05T13:56:47-05:00February 2nd, 2023|Comments Off on Trends in digital signage and marketing communications

Marketing’s test in a complex year

Higher interest rates, growing risk of recession and the possibility of smaller budgets in 2023 may present a tough environment for creative teams.

By |2023-01-12T12:51:11-06:00January 12th, 2023|Comments Off on Marketing’s test in a complex year

Discover new ways to boost profitability

Join us to hear Syntellis Performance Solutions’ finance expert Heather Hinchley share how Axiom software can help. She will demonstrate how the tools can help you stay on top of market changes and find new sources Read More

By |2022-12-06T09:59:41-06:00November 17th, 2022|Comments Off on Discover new ways to boost profitability