Hillary Kelbick
Oct 15, 2020

To stand out from the crowd, banks and credit unions must create effective messaging on the institution they are and the institution they want to become.

Go all in: that’s how bankers should manage their social media efforts, according to Gary Vaynerchuk, who knows something about using social media as a marketing tool.

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In the first half of 2012, Amazon reportedly spent $54 million and the University of Phoenix $37.

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Many banks aspire to change their branches from service centers to sales centers but with only marginal success.

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Bankers all agree that they need to improve their productivity as operating expenses rise due to diverse factors, including increased compliance costs, continual technology investments, and the need to add more channels while maintaining the old ones.

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All around the world, retail banks have implemented various forms of digital technology to bolster their marketing and advertising efforts.

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Many industries struggle with developing a strong and efficient search engine optimization (SEO) strategy.

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Many banks are devoting an increasing amount of their marketing and technological resources to court the mass affluent, who represent 13 million households with a total income 50% higher than the U.

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Financial institutions are facing extreme polarity in the financial needs and wants of the baby boomers, on one side of the spectrum, and the millennials on the other.

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Cross-selling, or persuading customers to purchase additional products, is one of a bank’s most powerful and efficient revenue-boosting tools.

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