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From Customer Satisfaction to ‘Happiness’

To the banking institutions that spend millions of dollars every year in the pursuit of satisfying customers, Jeffrey VanDeVelde has a bold statement to make – you’ve got it all wrong. VanDeVelde, director of client experience Read More

By |2022-09-15T09:44:09-05:00June 29th, 2011|Comments Off on From Customer Satisfaction to ‘Happiness’

The Future of Branches: Reinvention

Many industry analysts and practitioners clearly believe the future of retail banking requires a dramatic reduction in the absolute numbers of bank branches across the U.S. In a recent column, banking investor and analyst Tom Read More

By |2022-09-15T09:45:31-05:00June 24th, 2011|Comments Off on The Future of Branches: Reinvention

Delivering on the Segmentation Promise

For a good decade or more, when it came to knowing the customer, the banking spirit was willing but the technology was weak. Now, new strengths in analytics make it possible for banks to rise Read More

By |2022-09-15T09:43:47-05:00June 10th, 2011|Comments Off on Delivering on the Segmentation Promise

Earning Rewards from Rewards Programs

With customer loyalty in the financial services markets still in flux, banks have an opportunity to strengthen consumer relationships through rewards programs that are relevant to their customers. This is particularly important because as many Read More

By |2022-09-15T09:43:52-05:00June 8th, 2011|Comments Off on Earning Rewards from Rewards Programs

Retirement Is Key to Advising Affluent

Much has been written about the opportunity for banks to advise affluent customers on retirement planning. Indeed, Mercatus has seen the importance of retirement as a financial priority hold steady year after year in our Read More

By |2022-09-15T09:45:10-05:00May 31st, 2011|Comments Off on Retirement Is Key to Advising Affluent

The Choice of Banking Green

In 2008, Jon Levey and Steve Sherman, both former LaSalle Bank lenders, and Steve’s father Harold Sherman, a long-time Chicago-area community banker, began pursuing a dream to develop a community bank that would re-shape how Read More

By |2022-09-15T09:45:31-05:00April 29th, 2011|Comments Off on The Choice of Banking Green

Customer Experience Metrics Matter

Delivering the right customer experience at the right time means understanding the wants, needs and expectations of your customers and designing an experience that meets those needs. While it may seem intuitive that an improved Read More

By |2022-09-15T09:43:44-05:00April 8th, 2011|Comments Off on Customer Experience Metrics Matter