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Build a digital marketing strategy that delivers

Join BAI and Siteimprove to hear from marketing leaders in the financial services industry as they discuss some of the biggest obstacles facing marketing teams and how to overcome them to excel in today’s environment.

By |2022-09-15T09:42:28-05:00June 16th, 2021|Comments Off on Build a digital marketing strategy that delivers

4 ways to reach a larger social media audience

Organic social media doesn’t have the reach it once did. Financial services organizations can follow these steps to get in front of their target audiences.

By |2022-09-15T09:47:23-05:00April 14th, 2021|Comments Off on 4 ways to reach a larger social media audience

Break down those marketing silos

Unleash your inner branding genius with this three-step playbook for creating your own multichannel strategy.

By |2022-09-15T09:47:21-05:00March 10th, 2021|Comments Off on Break down those marketing silos

Brand, spanking new

In the wake of COVID-19, banks must revisit how customers view their brand and what the organization can do to boost its reputation at this critical time.

By |2022-09-15T09:47:20-05:00March 3rd, 2021|Comments Off on Brand, spanking new

LIBOR phaseout: Will your communication plan be ready?

With a new interest-rate benchmark set to be in place by the end of 2021, complex issues remain to be sorted out and shared in house and with clients.

By |2022-09-15T09:47:18-05:00January 21st, 2021|Comments Off on LIBOR phaseout: Will your communication plan be ready?

Marketing today: Strong brands, strong bonds

This troubled year presents a sizable challenge for bank and credit union marketers: How do we put together messaging that is both authentic and effective, while also being sensitive to the stressful times that so many Read More

By |2022-09-15T09:42:38-05:00October 13th, 2020|Comments Off on Marketing today: Strong brands, strong bonds

Using EPM to plan an optimal go-forward strategy

Danny Baker, vice president of market strategy at Fiserv, discusses how EPM works and how it may provide value for banks and credit unions dealing with a disrupted financial services landscape.

By |2022-09-30T14:01:46-05:00September 8th, 2020|Comments Off on Using EPM to plan an optimal go-forward strategy

Why all chatbots are not created equal

Successful automated support should do more than just answers questions. It should engage consumers in a journey that is constantly improving.

By |2022-09-15T09:47:05-05:00July 20th, 2020|Comments Off on Why all chatbots are not created equal

Social selling is a winning strategy for banks

Key reason: Research shows that customers are more likely to trust messaging that comes from real people than from institutions.

By |2022-09-15T09:47:05-05:00July 2nd, 2020|Comments Off on Social selling is a winning strategy for banks

Trends in Marketing and Customer Acquisition

This BAI Banking Outlook research study focused on discovering if financial service organizations’ marketing and customer acquisition strategies are in line with customers’ expectations.

By |2022-10-07T10:04:29-05:00April 22nd, 2020|Comments Off on Trends in Marketing and Customer Acquisition

Taming data is key to the sales strategy at banks

The words “sales data strategy” can seem overwhelming to even the most seasoned sales executives. The right sales data strategy can provide sales leaders, managers, and salespeople with insights to make more informed decisions and Read More

By |2022-09-15T09:45:25-05:00February 4th, 2020|Comments Off on Taming data is key to the sales strategy at banks