Carrie Stapp
Jul 15, 2021

A "voice of the customer" strategy can improve profitability and retention at banks and credit unions. Here’s how to get there.

It turns out that it’s not just the banking industry’s conservative nature and relatively slow innovation cadence that makes them a juicy target for fintechs.

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In an oversaturated market rife with competition, financial service providers struggle for differentiation—clamoring to shatter the noise floor and garner customer attention.

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Hotel chains such as Marriott International—with multiple brands under a corporate umbrella—can provide bank marketers for with the ultimate destination for fresh ideas.

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Much has been said about millennials (those born between 1981 and 1996) and how they don’t seem interested in traditional banks—a curious state of affairs, given that people need and use banking services for life.

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While financial services organizations know the importance of search engine optimization (SEO), few emphasize the need to optimize search and support on their websites.

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Whatever news the cheery Monday morning email passes on from the C-suite to the ground troops, everyone needs to make sure they absolutely, positive know who sent it.

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Facebook, Twitter, Instagram, Snapchat and other social media channels play a tremendous role in the everyday lives of many businesses–including banks and other financial institutions.

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Most people would sooner talk about politics, religion and romance than start a conversation on income levels or credit scores.

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Relationship management has changed.

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Customer engagement is a two-way street.

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