Hidden within the piles of documents at banks and credit unions is a reservoir of insights that intelligent automation can bring to life.
The benefit of providing near-real-time insight into client engagement, conversion performance and growth synergy capture cannot be overstated.
Data can help institutions provide educational content to raises their customers' knowledge base while also helping with retention and cross-sell strategies.
BAI talks with Relay Network CEO Matt Gillin about the ways banks can reactivate their dormant customers and reap the rewards of their lifetime value.
The banking world is evolving with respect to what employees value and expect from their work environment.
From choosing a channel to delivering a message, banks and credit unions must have a personalization-focused strategy and keep it front of mind.
BAI talks with Robert Ropars about how financial services marketers can navigate an increasingly challenging landscape.
Join us for this complimentary webinar to learn how omnichannel engagement increases the visibility, consistency and effectiveness of your marketing campaign through every stage of the consumer buying journey.
Join us for a discussion with industry experts where we’ll explore ways to both capture better VoC data and deliver a stronger ROI, moving beyond “measurement addiction” and overcoming barriers to action.
To strengthen ties, the interactions between financial institutions and customers must be fundamentally personal. Timely and relevant data can help.
Traditional institutions can no longer view themselves as an “essential service” and must instead honestly examine how to connect with customers.
To start, banks must have continual proactive outreach to credit-active customers to make sure they’re top of mind when those customers are shopping.
A holistic view of bank customer data can identify individual needs and build campaign messaging with the most relevant and personalized offers.
A switch from "passive" to "active" web technology can help banks meet customer-journey expectations being molded by other industries.
Danelle Faust from Accenture Interactive shares a customer-centered strategy that can help middle-market banks compete more effectively with the industry’s biggest players despite the size gap.
A "voice of the customer" strategy can improve profitability and retention at banks and credit unions. Here’s how to get there.
Robert Ropars and Stephenie Williams from Harland Clarke discuss how banks and credit unions can effectively promote their services to consumers in the right place, at the right time, in a seamless, noninvasive manner.
To achieve sufficient demand to drive scalable growth, banks and credit unions should start by putting the buyer at the center of their go-to-market strategy.
Which clients are important to retain? That's the first of four questions to ask internally when reworking closure communication plans.
Organic social media doesn’t have the reach it once did. Financial services organizations can follow these steps to get in front of their target audiences.