Amy George
Jul 8, 2020

One side isn’t reckless about risk, and the other knows more words than "no."

Velcro, Kleenex and Jell-O: Many brands have become so much a part of people’s lives that they are now used as universal references for all products in that category—or sometimes verbs, as is the case with Google.

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Faster than you can say “analytics,” bank marketers have gone gaga for data: Data this, data that, data as the new (choose one) oil, electricity, rocket fuel.

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Baby boomers hold the keys to the American Dream.

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From small community banks and credit unions to multinational megabanks, the financial services industry has undergone myriad changes thanks to the fintech revolution.

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Mobile banking is exploding with new ideas from voice-first development, to putting humans back into the digital experience; to artificial intelligence and advanced biometrics.

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Customers continue to value relationships with their banker at the branch.

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In terms of 2018 attention grabbers, few in any bank marketing campaigns could match the appeal and impact of Ally Bank’s “It’s Payback Time”: equal parts feel good and get even.

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When it comes to Facebook, Twitter or Instagram, compliance isn’t exactly up there with celebrity news.

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After years of sustained practicality, consumers are borrowing again at a record pace: whether for home improvements, buying new homes and autos, or financing their children’s college education.

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According to Consumer Financial Protection Bureau data (CFPB), roughly 45 million people in the U.

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