Matt Tippets
Mar 24, 2021

Sales and marketing technology should enable deeper, more human relationships.

Faster than you can say “analytics,” bank marketers have gone gaga for data: Data this, data that, data as the new (choose one) oil, electricity, rocket fuel.

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Baby boomers hold the keys to the American Dream.

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From small community banks and credit unions to multinational megabanks, the financial services industry has undergone myriad changes thanks to the fintech revolution.

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Mobile banking is exploding with new ideas from voice-first development, to putting humans back into the digital experience; to artificial intelligence and advanced biometrics.

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Customers continue to value relationships with their banker at the branch.

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In terms of 2018 attention grabbers, few in any bank marketing campaigns could match the appeal and impact of Ally Bank’s “It’s Payback Time”: equal parts feel good and get even.

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When it comes to Facebook, Twitter or Instagram, compliance isn’t exactly up there with celebrity news.

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After years of sustained practicality, consumers are borrowing again at a record pace: whether for home improvements, buying new homes and autos, or financing their children’s college education.

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According to Consumer Financial Protection Bureau data (CFPB), roughly 45 million people in the U.

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It’s true: Your account holders want personalized offerings.

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