George Noga
Jan 13, 2022

To strengthen ties, the interactions between financial institutions and customers must be fundamentally personal. Timely and relevant data can help.

Seismic changes in technology, digital, consolidation and FinTechs have rocked banking.

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People’s relationship with money is broken: They cite financial challenges as the biggest source of stress in their everyday lives.

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John Wanamaker—who pioneered the department store in his native Philadelphia in 1861—once famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half.

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Just as in the movie “Field of Dreams,” financial service leaders sometimes seem to put the product out there and hope they will come.

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This much everyone knows: Content marketing remains effective.

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Many banks think they’re hip with social media.

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Most banks have a sense of purpose beyond turning a profit, yet too few clearly articulate their purpose in their marketing and communications.

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The 29 million small businesses in the U.

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Across all industries, the hot question is this: How do businesses attract and retain millennials—the largest generation in American history by a landslide? Nowhere does this question resonate so much as in financial services.

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Millennials, it seems, get the lion’s share of attention these days, especially when it comes to how this first generation of true “mobile natives” will interact with their financial institutions.

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On this episode of the BAI Banking Strategies podcast, we talk with Avril Castagnetta, senior manager at Ernst & Young.

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Millennials have fashioned the smartphone into a ubiquitous tool to socialize via Twitter or Instagram or Snapchat; collaborate on projects with Slack; or find and review restaurants on Yelp.

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If you follow the headlines about aggressive sales practices in the financial services industry, you might think our nation’s retail banks and investment advisory offices have become sales-obsessed pressure cookers focused solely on moving new product.

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With the rise of millennials as the largest living generation—and their steady escalation toward becoming the dominant workplace culture—it is increasingly important for financial services marketers to understand the millennial mindset.

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CarrieAnne Cormier talks about creating the “Avidia Smarties,” a group of bank employees who use social media to engage and entertain audiences, while gaining Avidia national and international attention.

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After banks shifted marketing online, they populated their sites with financial advice, success stories of small businesses and tools to calculate useful information from car payments to accounts receivable turnover.

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How do community banks and credit unions best cater to the needs of millennial consumers and business owners? On the first episode of BAI Banking Strategies’ new podcast, we talk with Graham Seel, founder at BankTech Consulting, about the impact millennials and technology have on community-based financial services organizations.

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Many bank executives still view marketing as the champion of brand building, essentially a middleman that funnels leads to sales and adds little value to the bottom line.

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For consumers, alerts have become commonplace.

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