It’s no secret that happier customers are our most loyal, dependable customers. And in today’s disruptive environment, where customers can choose to bank with anyone instead of the neighborhood branch, it’s more important than ever to Read More
As anyone in financial services knows, an influx of new players has flooded the consumer lending marketplace. Some have staying power. Some don’t. But all take full advantage of advances in digital technologies to meet Read More
Refinance your home! Buy a car for a low fixed rate! When they interact with consumers, some banks seem to prefer a one-size-fits-all communications model with a heavy emphasis on product pitch. We get it: Email Read More
Velcro, Kleenex and Jell-O: Many brands have become so much a part of people’s lives that they are now used as universal references for all products in that category—or sometimes verbs, as is the case with Read More
Faster than you can say “analytics,” bank marketers have gone gaga for data: Data this, data that, data as the new (choose one) oil, electricity, rocket fuel. Data as the new data.
And next to Read More
Mobile banking is exploding with new ideas from voice-first development, to putting humans back into the digital experience; to artificial intelligence and advanced biometrics. There’s even a growing trend for ATM withdrawals without your chip card—which Read More
Customers continue to value relationships with their banker at the branch. It’s where they experience the warmth of the human touch: a handshake, eye contact or the sharing of a personal story. Familiarity, of course, builds Read More
As the financial services industry begins a new year, three topics are sure to dominate the agendas of many banks. How can institutions win the talent war? How can they use Read More
In terms of 2018 attention grabbers, few in any bank marketing campaigns could match the appeal and impact of Ally Bank’s “It’s Payback Time”: equal parts feel good and get even.
Ally took a Read More
When it comes to Facebook, Twitter or Instagram, compliance isn’t exactly up there with celebrity news. But it hardly matters, given this: The very nature of financial industry regulation creates a chilling effect on any attempt Read More
After years of sustained practicality, consumers are borrowing again at a record pace: whether for home improvements, buying new homes and autos, or financing their children’s college education.
What drives the rosier outlook? Consumers generally feel positive Read More
Bankers invest so much time and attention toward driving “share of wallet” (SoW) that many tend to treat it as the de facto metric for measuring return on investment (ROI) in digital technology. But this Read More