To strengthen ties, the interactions between financial institutions and customers must be fundamentally personal. Timely and relevant data can help.
So what would you do to avoid sharing your financial details? Floss your teeth with a shoelace? Wear moose antlers to a tuxedo formal? Before you plumb the depths of your desperation, you might want to check out Citi’s latest marketing campaign, where otherwise composed adults can’t face the truth-or-dare challenges of a cheeky 12-year-old British girl.