George Noga
Jan 13, 2022

To strengthen ties, the interactions between financial institutions and customers must be fundamentally personal. Timely and relevant data can help.

EMV has been a much-discussed payments topic in recent years.

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Cross-selling is in the crosshairs of anyone who has anything to say about financial services these days—from Congress, to the media, to consumer protection groups.

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So what would you do to avoid sharing your financial details? Floss your teeth with a shoelace? Wear moose antlers to a tuxedo formal? Before you plumb the depths of your desperation, you might want to check out Citi’s latest marketing campaign, where otherwise composed adults can’t face the truth-or-dare challenges of a cheeky 12-year-old British girl.

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There’s something to be said for experiences.

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Customer analytics has received a lot of attention at banks in recent years.

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The rush to mobile platforms and apps might be transforming the banking industry—especially when it comes to attracting and retaining Millennial customers.

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In an article last month, I listed some of the major challenges facing smaller financial institutions.

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Not too long ago in financial services professionals built relationships — and created a positive experience — by meeting the customer in person for coffee or lunch.

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Banks have always possessed copious amounts of information about their customers, but until recently, used that storehouse almost exclusively to work with existing account holders.

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Many banks approach account generation as a gamble: Spend enough money on marketing and existing customers will hopefully sign up for a new product, or new customers will open accounts.

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With just a few weeks left in the calendar year, 2016 has presented financial institutions with a multitude of growing-edge challenges sure to spill over into 2017.

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As they overtake Baby Boomers as America’s largest generation, Millennials may not automatically equal mobile tech—but in the banking world, it’s getting pretty close.

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Data is taking a new role front and center at many financial institutions.

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Cross-sell has long involved selling additional products and services to bank customers, based on an assessment and understanding of their needs.

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Many bank wealth management groups serve young people as “accommodation clients” – because they are family members of existing clients.

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No one can speak with more passion and credibility about your bank’s brand than your own employees: They’re your bank’s best brand ambassadors.

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As she picked the brains of leading-edge marketing thinkers, Barre Hardy ran into a lot of edgy, anxious thoughts.

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Most retail banking leaders now realize that their customers and prospects are constantly bombarded with advertising messages, trending social media posts and more,  all with rich offers from competitors.

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Christopher DeAngelis is convinced that Millennials—notoriously loose with their personal information—make it much too easy for fraudsters to separate them from their money.

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Chief marketing officers (CMOs) tell us they have two huge challenges today: shifting their existing staff to the digital world; and finding enough analytical talent to inform and measure successful campaigns.

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