George Noga
Jan 13, 2022

To strengthen ties, the interactions between financial institutions and customers must be fundamentally personal. Timely and relevant data can help.

Why is it more essential than ever for banks to develop a content marketing program? There are a number of great reasons.

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Today, marketers are under pressure to create a premium, personalized experience across a dynamic and growing number of customer channels.

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Competitive, economic and regulatory pressures are driving community bankers around the country to make strategic decisions about the future of retail banking.

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While the local branch is still important for banks to build relationships, about 74% of customers now access their accounts and make financial decisions online.

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The buying process has changed, and the sales function must follow.

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Bank marketing is no longer just a matter of pushing credit via traditional advertising.

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As the rising star of American generations, Millennials are earning grown-up distinctions that make this group of young adults a prime target for financial institutions looking to grow their household portfolios.

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There is no doubt that a growing number of bank customers are using digital channels, either via their PCs or mobile phones, as their primary means to communicate with the bank.

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Marketing has changed more in the past three years than in the previous thirty as new media channels, including social, have proliferated.

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In any company, rigorous strategic planning is bound to cause discomfort as old assumptions and long-held mindsets are challenged and re-examined.

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Traditionally, quantifying the return on investment (ROI) of bank marketing has been elusive.

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In recent years, banks have been focused on driving costs out of the branch network with self-service technology, branch closures and staff reductions.

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As consumer digital migration drains ever more branch traffic, banks have been working through a delicate transition with branch staffing.

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Microbusinesses, defined as firms with annual revenues of less than $1 million, constitute 90% of all businesses and thus represent a significant opportunity for banks.

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Price promotions long have been an important tool for deposit-gathering, both to meet long-term funding goals and to quickly acquire balances in special situations.

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With the market anticipating higher interest rates, banks may find it increasingly difficult to get customers to accept longer-term deposit accounts.

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In today’s digital economy, banking, like other industries, faces “disruptive” expectations from customers.

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Influencing a customer’s decision to choose a specific credit card for any given transaction from her wallet can be challenging for card issuers.

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It goes without saying that retail banking has many moving parts and Bank-at-Work programs are no exception.

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