Katie Kuehner-Hebert
Sep 22, 2022

With countless pitfalls possible, institutions must stay focused on what’s important to better ensure a smooth integration.

No one can speak with more passion and credibility about your bank’s brand than your own employees: They’re your bank’s best brand ambassadors.

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As she picked the brains of leading-edge marketing thinkers, Barre Hardy ran into a lot of edgy, anxious thoughts.

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Most retail banking leaders now realize that their customers and prospects are constantly bombarded with advertising messages, trending social media posts and more,  all with rich offers from competitors.

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Christopher DeAngelis is convinced that Millennials—notoriously loose with their personal information—make it much too easy for fraudsters to separate them from their money.

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Chief marketing officers (CMOs) tell us they have two huge challenges today: shifting their existing staff to the digital world; and finding enough analytical talent to inform and measure successful campaigns.

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Why is it more essential than ever for banks to develop a content marketing program? There are a number of great reasons.

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Today, marketers are under pressure to create a premium, personalized experience across a dynamic and growing number of customer channels.

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Competitive, economic and regulatory pressures are driving community bankers around the country to make strategic decisions about the future of retail banking.

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While the local branch is still important for banks to build relationships, about 74% of customers now access their accounts and make financial decisions online.

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The buying process has changed, and the sales function must follow.

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Bank marketing is no longer just a matter of pushing credit via traditional advertising.

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As the rising star of American generations, Millennials are earning grown-up distinctions that make this group of young adults a prime target for financial institutions looking to grow their household portfolios.

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There is no doubt that a growing number of bank customers are using digital channels, either via their PCs or mobile phones, as their primary means to communicate with the bank.

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Marketing has changed more in the past three years than in the previous thirty as new media channels, including social, have proliferated.

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In any company, rigorous strategic planning is bound to cause discomfort as old assumptions and long-held mindsets are challenged and re-examined.

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Traditionally, quantifying the return on investment (ROI) of bank marketing has been elusive.

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In recent years, banks have been focused on driving costs out of the branch network with self-service technology, branch closures and staff reductions.

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As consumer digital migration drains ever more branch traffic, banks have been working through a delicate transition with branch staffing.

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Microbusinesses, defined as firms with annual revenues of less than $1 million, constitute 90% of all businesses and thus represent a significant opportunity for banks.

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Price promotions long have been an important tool for deposit-gathering, both to meet long-term funding goals and to quickly acquire balances in special situations.

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