Hillary Kelbick
Oct 15, 2020

To stand out from the crowd, banks and credit unions must create effective messaging on the institution they are and the institution they want to become.

Three factors are changing the sales landscape in financial services like never before: customer expectations, digital technology and the refinement of sales practices.

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Facebook has 2 billion users, giving it astonishing potential to reach the prospective customers banks want.

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Sins of omission rather than commission rank among the most serious mistakes bank marketers are committing in this time of digital upheaval.

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The banking sector has rebounded since the Great Recession—its reputation, not so much.

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Seismic changes in technology, digital, consolidation and FinTechs have rocked banking.

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People’s relationship with money is broken: They cite financial challenges as the biggest source of stress in their everyday lives.

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John Wanamaker—who pioneered the department store in his native Philadelphia in 1861—once famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half.

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Just as in the movie “Field of Dreams,” financial service leaders sometimes seem to put the product out there and hope they will come.

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This much everyone knows: Content marketing remains effective.

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Many banks think they’re hip with social media.

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