If you follow the headlines about aggressive sales practices in the financial services industry, you might think our nation’s retail banks and investment advisory offices have become sales-obsessed pressure cookers focused solely on moving new Read More
With the rise of millennials as the largest living generation—and their steady escalation toward becoming the dominant workplace culture—it is increasingly important for financial services marketers to understand the millennial mindset.
And it is Read More
CarrieAnne Cormier talks about creating the “Avidia Smarties,” a group of bank employees who use social media to engage and entertain audiences, while gaining Avidia national and international attention.
Listen to Read More
After banks shifted marketing online, they populated their sites with financial advice, success stories of small businesses and tools to calculate useful information from car payments to accounts receivable turnover. The more engaging the content, Read More
How do community banks and credit unions best cater to the needs of millennial consumers and business owners?
On the first episode of BAI Banking Strategies’ new podcast, we talk with Graham Seel, founder at BankTech Consulting, Read More
Many bank executives still view marketing as the champion of brand building, essentially a middleman that funnels leads to sales and adds little value to the bottom line.
But new digital capabilities are dramatically Read More
When J.P. Morgan Chase pitched its Chase Slate credit card four years ago to Brooklyn College freshman Judy Tan, the bank made the offer by direct mail. She was already a customer of Read More
For consumers, alerts have become commonplace. Airlines issue travel alerts; retail stores announce sales; and media outlets inform us about breaking news. It’s important for financial institutions to match that experience.
Meanwhile, today’s consumers Read More
EMV has been a much-discussed payments topic in recent years. And when the EMV liability shift occurred in 2015, millions of mag-stripe debit and credit cards were traded in for chip-enabled cards. The goal: to Read More
Cross-selling is in the crosshairs of anyone who has anything to say about financial services these days—from Congress, to the media, to consumer protection groups. But at the BAI Beacon conference in October, cross-selling was Read More
So what would you do to avoid sharing your financial details? Floss your teeth with a shoelace? Wear moose antlers to a tuxedo formal? Before you plumb the depths of your desperation, you might want Read More
There’s something to be said for experiences. More resonant than messages, live, face-to-face experiences can help brands connect emotionally with their customers.
While many new technology platforms such as apps attempt to replicate the live Read More
Customer analytics has received a lot of attention at banks in recent years. Banks possess a plethora of data on their customers, in many cases already collected in data warehouses for regulatory compliance. And this Read More
The rush to mobile platforms and apps might be transforming the banking industry—especially when it comes to attracting and retaining Millennial customers. But new research cautions banks and other businesses to pay attention to the Read More
In an article last month, I listed some of the major challenges facing smaller financial institutions. One of them is the fact that customers are demanding more and more.
The primary distinguishing Read More
Not too long ago in financial services professionals built relationships — and created a positive experience — by meeting the customer in person for coffee or lunch. The customer would then gain confidence in the Read More
Banks have always possessed copious amounts of information about their customers, but until recently, used that storehouse almost exclusively to work with existing account holders. Now, as data has increased in volume, so too has Read More
Many banks approach account generation as a gamble: Spend enough money on marketing and existing customers will hopefully sign up for a new product, or new customers will open accounts. But this approach creates needless Read More
With just a few weeks left in the calendar year, 2016 has presented financial institutions with a multitude of growing-edge challenges sure to spill over into 2017. Like: How should banks partner with emerging FinTech Read More
As they overtake Baby Boomers as America’s largest generation, Millennials may not automatically equal mobile tech—but in the banking world, it’s getting pretty close. Mobile banking adoption rates among Millennials are sky high: two Read More