Banking Strategies to Power Smart Decisions

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Article

Nov 1, 2023

Focusing on life event and behavioral triggers for both prospects and existing customers is critical for the success of today’s banking marketers.

Whitepaper

Oct 20, 2023

Understanding and managing consumer data is critical to successful marketing strategies. Learn why harnessing first- and third-party data and leveraging two-party collaborative approaches delivers greater engagement and conversion rates....

Webinar

Recorded: Nov 8, 2023

Join us for a conversation with Alessandra Pecoraro, Senior Manager of Performance Marketing & Analytics at Vericast to learn what you need to consider as you build your institution's social media strategy for 2024....

Webinar

Recorded: Nov 14, 2023

Join us for this complimentary webinar to learn how you can use enterprise intelligence to find the optimal borrowers to transform your lending portfolio. See how the strategic application of smart forms technology and transformed omnichannel communications will streamline onboarding,...

Report

Oct 12, 2023

In this month’s BAI Executive Report, we explore why financial institutions must incorporate an ever-evolving stack of marketing technology to stay ahead of the game....

Webinar

Recorded: Oct 19, 2023

Join us for a conversation about how the integration of market intelligence and media mix expertise can bring new checking account volumes and allow your financial institution to tailor their marketing initiatives to lead to a more effective resource distribution,...

Whitepaper

Sep 18, 2023

The battle for online conversion is increasingly coming down to customer experience. Learn why embracing digital customer service can improve the experience, boost loyalty and maximize the value of your online visitors....

Article

Sep 7, 2023

This Q&A with Susan Bergen of Commerce Bank provides insights on how collaboration and understanding your customer is key to successful customer acquisition.

Whitepaper

Sep 7, 2023

To deliver successful marketing campaigns, avoid taking a fragmented approach to identifying the right audiences, executing campaigns across channels and analyzing performance....

Article

Aug 30, 2023

Financial services organizations are driving growth with a smart selection of channels and approachable technology to meet customers’ growing appetite for digital banking.

Article

Aug 25, 2023

In this Q&A, Greg Blausey of Salesforce discusses the customer acquisition journey – from the power of automation to the importance of consistency in every phase.

Article

Aug 4, 2023

By implementing five impactful strategies, banks can differentiate themselves from competitors and build long-term customer loyalty.

Webinar

Recorded: Aug 23, 2023

Join us for this complimentary webinar where Robert Ropars, Senior Account Executive for Digital at Vericast, will explore the power of leveraging data for digital marketing success and share valuable insights and advice on how to effectively use data to...

Article

Jul 21, 2023

It makes sense for financial institutions to leverage the various digital platforms “because that’s where many of their customers live every day.”

Article

Jul 14, 2023

BAI’s Mark Riddle discusses our key 2023 survey findings and how financial institutions can attract younger generations.

Article

Jul 7, 2023

By leveraging first-party and third-party data, financial institutions can gain a more complete and more accurate picture of their customers.

Article

Jul 6, 2023

Banks spend significant time and resources to bring in new accounts, so a solid online account-opening process with minimal abandonment is key.

Article

May 17, 2023

Gen Z has grown up with a high degree of digital comfort – this includes learning about banking products from snackable videos made by “finfluencers.”

Webinar

Recorded: Jun 7, 2023

Financial institutions face unique challenges in today’s tough economy, with consumers demanding more and making it harder to keep them loyal. If you're a banker or involved in the financial industry, this webinar is for you. We'll dive deep into...

Podcast

Apr 25, 2023

Beth Johnson, chief experience officer at Citizens, is with us on the BAI Banking Strategies podcast to discuss how language banks use to connect with customers is changing.

Whitepaper

Apr 18, 2023

Marketers at financial institutions have changed their advertising strategies as a result of current geopolitical conditions and are prioritizing data-driven and personalized approaches....