Jamie Topolski
Oct 14, 2021

As people increasingly become digital-first, the credit or debit card may become one of the few physical touchpoints a bank has with its customers. 

What to do with all those deposits? It’s a problem banks of all sizes are wrestling with in this curiously sluggish economy.

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The introduction of the $5 debit card fee and its subsequent withdrawal can teach us two lessons: one, consumers are very sensitive to any additional banking fees, and two, there are more productive ways to improve the bottom line through a reduction in interest expense.

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Let’s face it, consumers are not rational in their purchase and use of checking accounts.

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Retail banking is facing an unprecedented “revenue drought” under the twin pressures of regulatory reform and a sustained low-rate environment.

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