Derik Sutton
May 6, 2020

Small business relief programs have held bankers’ undivided attention lately. What was once considered a largely underserved segment in the financial industry is now at center stage. Businesses are relying on their banks now more than ever before to provide the relevant financial tools that they need to survive. But the responsibility does not end with lending. […]

Bankers have long puzzled over how to serve small business customers profitably, given that this market falls into a fuzzy grey area between retail and commercial banking.

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In today’s sluggish economy, small businesses have not been showing much appetite for taking out loans, although there have been recent signs of a thaw.

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Banks across the nation continue to robustly target the small business customer as a prime source of revenue and differentiation although the going has been tough lately.

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While employment, manufacturing and retail indicators appear to point to an economic recovery, there remains a disturbing trend amongst America’s small business owners.

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