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Chat banking: Meeting customers where they are

Feb 9, 2021 / Technology
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When a bank or credit union considers where to open a branch, it looks for a good location to connect with customers. The same line of thinking works for digital banking, says Hannes Van Rensburg, chief commercial officer at Clickatell.

A good location, he says, is in messaging apps.

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Terry Badger is the managing editor at BAI.